Targeted Advertising over Mobile TV Demonstration at IBC

Permalink: Targeted Advertising over Mobile TV Demonstration at IBC by Alan Harten

Video advertising company Packet Vision, and Udcast, wireless networks IP broadcast solutions provider have got together and produced what they claim is the world’s first solution for targeted television advertising over mobile TV.

They have even put together a technology showcase to demonstrate just how their vision of targeted advertising will be delivered across mobile TV. Company execs will be biting their proverbial fingernails at the first public presentation of their technology at this year’s IBC broadcasting industry event in Amsterdam this September.

The technology showcase which presumably will draw quite a crowd, will show how they intend to provide geographically targeted advertising campaigns. And demonstrating exactly how content will be delivered to mobile TV users over standard DVB-H networks.

The showcase also aims to highlight what they refer too as the symbiotic relationship between mobile TV and targeted advertising. They believe that this mutual benefit system will generate revenue from mobile TV, which in turn, provides the targetable platform and customer base which will help to accelerate the growth of addressable television advertising.

This is in theory at least, is a very large untapped market that is just waiting to be embraced for its considerable possible revenues. MultiMedia Intelligence considers that mobile video revenue will exceed $3.5 billion in 2008, and then continue to grow up to $15 billion by 2012.

Packet Vision has gained some presumably useful insight over the last year with their targeted advertising campaigns on IPTV networks. Udcast Mobile TV which includes geographic targeted content and advertising support is already integrated into the transmitters of a number of vendors. It is expected that further announcements will be made at this year’s IBC.

Packet Vision considers that they have got the timing of this demonstration just right with the recent widespread acknowledgement that targeted advertising is probably the way forward for both content suppliers and advertising company’s who are desperately trying to buck the trend of declining conventional TV and magazine advertising viability.