New Targeted Approach To SMS Load Offers

Permalink: New Targeted Approach To SMS Load Offers by Alan Harten

Business Logic Systems is a developer of business intelligence and marketing campaign software for mobile telecoms companies.

They are launching a new product they have called the InTelestage Revenue Optimiser.

The company believes that campaigns that encourage customers to load their mobile phones often miss their mark with what the company calls a scattergun approach, which means that they shoot out offers to nearly everyone and catch whoever they hit.

They see the problem with these one-size-fits-all marketing campaigns as that they lack a specific target.

They send out offers to everyone and whoever takes them benefits from the often much better terms, such as free minutes and so on.

Business Logic thinks that these offers should not be made to anyone, or almost anyone, as they are at the moment.

Instead they see a far more targeted effort that will benefit the provider in the way they intended, with increased revenue and a better return on their offer investment.

The InTelestage is designed to offer rewards to pre-paid users who traditionally have been very hard to pin down with regard to their usage habits.

The new system will have another advantage, in that it will be able to finance itself because it is a completely managed service.

InTelestage segments users into different groups and offers rewards of different kinds to different types of users.

These rewards can be based on such activities as when and how they load their phones.

The company says that the more customers become used to grabbing good deals that are far more targeted to their needs, the more they will become more accustomed to considering other types of offers that they had previously dismissed.

The conclusion is that throwing offers out to everyone often is of no interest to a majority of customers; therefore customers get into the habit of dumping SMS offers without even looking at them, because experience tells them that these offers are never relevant to them.

The new system will be far more suitable and of far more interest to customers, and therefore offers of other services are less likely to be deleted out of hand.

The offers will vary according to multiple factors and the habits of the users, in a way that will benefit both customer and provider.